DESIGN PROCESS

From an initial design consultation (aka: friendly chat) discussing your thoughts, hopes, feelings and ambitions Mary will gain a valuable insight into your business that in turn can be weaved into your brand. It’ll lead onto design proposals, photography suggestions, copy tone and ultimately full implementation in whichever medium is required; logos, branding, packaging, websites, invites, leaflets, brochures, books, signage and/or marketing material.

There is a full social media campaign service available too.

INITIAL DESIGN CONSULTATION

Mary offers a  full graphic design service for start-ups and established companies alike. The process starts with an initial design consultation which will allow Mary to get to know you and your proposed or established business. During this first meet (face to face or online) your design requirements, marketing plans and time frames can be clarified. Mary will often throw in key ideas for your design direction as well as thoughts for your brand’s tone of voice and look and feel; in essence the DNA of your brand or brand to be.

DESIGN PROPOSALS

Once briefed with the full nature of your business and direction it might need to go, Mary will set to work on design proposals. Depending on the scale of the project, this can be as a single proposal or a three way option. When presenting these design proposals, your feed back is key; what you like, what you’d prefer changed, a development of one of the designs or a full sign off. The design proposals will demonstrate your colours, typefaces, imagery and best design solutions for you to consider.

IMAGERY AND COPY

Most clients require good imagery and copy to sell their product or service to it’s best advantage. Art directing a photo shoot to obtain focussed and relevant shots is very common in this line of work. Mary  has a list of photographers that she works with and finds that being on set is important in order to style the shot appropriately with your brand in mind as well as ensure the proportions of the shot for all the different platforms are correct. Equally, Mary can recommend professional copywriters to jazz up your copy and whizz it up to the perfect tone of voice. 

DESIGN IMPLEMENTATION

With the numerous online platforms that abound nowadays, there is always a requirement for lots of different sized files, logos, messages and images to suit the plethora of social media platforms. Promotional materials such as brochures, marketing material, signage, business cards are still often required as well. I can provide artwork for both digital and print outputs alike. At this stage it is often fortuitous to create a brand book too - a set of brand guidelines that will become the bible of your brand and a useful reference point in years to come as your business evolves.

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